The Commonwealth Bank of Australia (CBA) is a leading financial institution known for its innovative approach to banking, and commitment to enhancing the customer experience including continually seeking to engage with its customers in meaningful ways.
Tyrah Consulting’s scope of work included:
- Designing bespoke in-branch activations that resonate with CBA’s diverse customer base
- Strategizing creative event concepts to boost brand engagement and community involvement
- Managing all event details, from initial planning through to seamless execution