Projects
Client Case Study
Your Business Doctor
The Brief: Develop a fun, approachable brand for entrepreneurs overwhelmed by business complexities.
Our Response: We designed a cartoon-style logo and friendly branding to convey how “Your Business Doctor” diagnoses and solves business challenges with customized solutions.
Sport Aircraft Association
of Australia (SAAA)
The brief: Craft a memorable AusFly event for both aviation pros and the community.
Our response: Partnering with key stakeholders, we delivered a two-day event featuring industry insights for pilots and family-friendly airshows. Our multichannel marketing—press, local outreach, and social media—drew over 400 attendees, securing an invitation to lead AusFly 2025 and solidifying our reputation for impactful events.
Australian Organics Recycling Association (AORA)
The brief: Support AORA’s Victorian and Tasmanian activities by delivering valuable member events and driving industry engagement.
Our response: We provide support for AORA’s Victorian Executive, delivering events including breakfasts addressing biosecurity and subsoil amelioration tours to showcase innovative practices. Beyond events, we lead advocacy efforts, engaging with government and councils on circular economy initiatives, such as compostable packaging and contamination control.
The Sport Aircraft Association of Australia (SAAA) is dedicated to supporting aircraft builders, owners, and pilots across the country. As the leading voice in Australia’s sport aviation community, SAAA hosts AusFly, the premier event celebrates of all things aviation.
Tyrah Consulting's scope of work included:
- Shaping AusFly’s event vision and planning the attendee experience from start to finish
- Crafting and executing a tailored marketing strategy to build buzz and drive attendance
- Developing promotional content that highlights the excitement of the event
- Engaging stakeholders and sponsors through strategic meetings and presentations
- Coordinating event logistics, branding, and on-ground activation
- Ensuring a smooth and impactful AusFly event delivery for all involved
The Australian Organics Recycling Association (AORA) leads the way in advancing the organics recycling industry, promoting sustainable practices, and supporting its members through advocacy, education, and engagement.
Tyrah Consulting's scope of work included:
- Collaborating with the Victorian Executive Committee to create engaging member experiences
- Designing unique event concepts, including compost tours showcasing innovative practices
- Implementing strategies to increase member participation and foster a sense of community
- Facilitating dialogue with industry stakeholders to drive engagement and shared learning
- Producing promotional content that spotlights AORA’s initiatives and achievements
The Australian Investors Association (AIA) empowered investors with the knowledge and resources to make informed financial decisions. AIA provided educational content, networking opportunities, and a supportive community for investors at all stages
Tyrah Consulting's scope of work included:
- Creating a membership growth strategy with a focus on first-time investors
- Designing and implementing targeted campaigns to reach and convert new members
- Producing content that speaks directly to the needs and interests of novice investors
- Elevating AIA’s digital presence to enhance visibility and reach
The Commonwealth Bank of Australia (CBA) is a leading financial institution known for its innovative approach to banking, and commitment to enhancing the customer experience including continually seeking to engage with its customers in meaningful ways.
Tyrah Consulting's scope of work included:
- Designing bespoke in-branch activations that resonate with CBA’s diverse customer base
- Strategizing creative event concepts to boost brand engagement and community involvement
- Managing all event details, from initial planning through to seamless execution
Bathurst Regional Council serves its community by delivering a wide range of services, projects, and initiatives that enhance the region’s lifestyle, business opportunities, and tourism.
Tyrah Consulting's scope of work included:
- Drafting strategic recommendations to simplify and consolidate multiple websites
- Conducting in-depth research on existing digital assets and community needs
- Facilitating stakeholder meetings to ensure the proposed changes meet community expectations
- Advising on content hierarchy to draw attention to Council’s primary services and information
Cellfield is a pioneering educational service dedicated to transforming how students with dyslexia and other reading difficulties learn. By providing innovative interventions and training, Cellfield supports speech pathologists and educators worldwide in helping students achieve their full potential. The company continuously evolves to enhance its offerings, ensuring its licensees are equipped with the latest tools and professional development opportunities.
Tyrah Consulting's scope of work included:
- Developing a comprehensive training software program for licensees’ onboarding and continued education
- Strategising methods to support existing licensees while attracting new partners worldwide
- Creating engaging and effective training content tailored to the needs of speech pathologists
- Leading feedback sessions to refine software and training approaches
- Implementing digital strategies to broaden Cellfield’s global reach and impact
Travel Paw champions the rights of handlers of seeing-eye dogs, advocating for safe and discrimination-free access to public transport, taxis, and ride-sharing services. Travel Paws aims to ensure that people with vision impairment can navigate transport systems with confidence and dignity.
Tyrah Consulting's scope of work included:
- Developing advocacy initiatives to connect with industry leaders and transport providers
- Engaging in lobbying efforts aimed at driving policy change for seeing-eye dog handlers
- Coordinating meetings and partnerships to amplify the mission of Travel Paws
The Budgerigar Council of Victoria (BCV) represents enthusiasts, breeders, and exhibitors of budgerigars across Victoria. Dedicated to promoting best practices in breeding and care, BCV also supports its members through education, resources, and events.
Tyrah Consulting's scope of work included:
- Upgrading print and digital collateral, including brochures and promotional materials
- Enhancing the website’s design and functionality to improve the user journey
- Advising on visual branding to maintain consistency across all communications
- Streamlining how BCV engages with its community to foster better connections
- Recommending strategies to appeal to both experienced breeders and new enthusiasts
Your Business Doctor supports small businesses in improving their marketing and business performance. By providing expert guidance and practical solutions, they help clients navigate challenges and seize new opportunities, making business success more accessible.
Tyrah Consulting's scope of work included:
- Creating a vibrant and approachable brand identity, including logo and style guide
- Integrating playful animation elements that embody the brand’s unique personality
- Designing marketing materials that present a professional yet welcoming image
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